Digital Marketing Foundation Certification - eLearning

Learn how to unleash the power of digital channels with the AVC Digital Marketing 101 training course. In the digital era, businesses reinvent their marketing strategies to engage better and connect with their customers. This course will equip you with the skills, insights, and digital know-how to be a highly effective digital marketer and generate a measurable impact on your company’s bottom line.

Program Features

• 2.5+ hours of high-quality e-learning
• 13 end-of-lesson quizzes
• Lifetime access to high-quality, self-paced e-learning content
• Industry-recognized Course Completion Certificate
• One assessment test at thigh-quality end of the course

Target Audience

This Digital Marketing 101 Certification Training is ideal for freshers, traditional marketers, entrepreneurs, brand and communication managers, and sales professionals.

Learning Objectives

When you complete this course, you will be able to accomplish the following:

• Understand the fundamentals of digital marketing
• Understand the customer lifecycle in marketing terminology
• Gain knowledge of future marketing trends and technology

Course Outline

Course 1:Fundamental Concepts of Digital Marketing

• Lesson 1 - Introduction to Digital Marketing
• Lesson 2 - History of Digital Marketing
• Lesson 3 - Developing and Nurturing a Digital Culture
• Lesson 4 - Where is Digital Marketing Headed
• Lesson 5 - Global Impact of Digital Marketing

Course 2: Customer Lifecycle

• Lesson 1 - Acquisition
• Lesson 2 - Engagement
• Lesson 3 - Conversion
• Lesson 4 - Onboarding, Retention, and Expansion

Course 3: Marketing Technology

• Lesson 1 - Mobile and IoT
• Lesson 2 - Analytics
• Lesson 3 - Challenges of an Offline-Online Experience

Course 4: The future of Digital Marketing

• Lesson 1 - A peek into the future