Event Management

Gain a holistic understanding of event management by international experts in the field!

This course is designed to equip you with a 360° view of organizing meetings and events. Throughout this course, you will discover event management theory and tools with an abundance of supporting resources to help you understand the multidisciplinary nature of the MICE industry. You will be given the knowledge and tools to plan, produce and tailor-make events to local, national and international audiences.

In recent years, there has been an explosion of digital solutions for in-person, hybrid and virtual events across the world and you will find new ways to scale up events in a more ethical and sustainable way.

Course objectives

• Understand the complex and multidisciplinary nature of the Meetings and Events industry
• Learn key elements of sustainable event planning, marketing, finance, negotiating with suppliers and venues, contracting, and onsite event management
• Acquire the skills and knowledge necessary to enjoy a successful career in the MICE industry

Skills

This course equips the students with the knowledge required by the event industry standards and helps them shape the skills that will allow them to progress in the industry with the necessary know-how and practical tools.

Upon completion of the course, the student is able to:

• Understand the structure of the diverse and multidisciplinary events industry
• Respond to the various needs of event stakeholders and communicate efficiently
• Understand how to plan and organise events using the Event Canvas
• Understand the basic framework of planning an in-person, hybrid, or virtual event
• Create an event budget and pricing strategy
• Create a seamless user experience for all event attendees
• Carry out risk assessments and contingency planning
• Demonstrate ability to contract and successfully negotiate with venues
• Create a ‘wow-effect’ on digital venues
• Reach desired the right target audiences with the right marketing communication
• Understand health and safety as well as data security in events
• Evaluate events for effectiveness and success based on unique goals
• Understand how to design sustainable, diverse and inclusive events
• Understand industry trends and how to continuously stay educated and connected

Course outline

This course consists of ten modules and under each module, there is a number of valuable and insightful video lessons. The modules are the following:

Module 1. An overview of the event industry

Module 2. Event Planning

Module 3. Event Customer Experience

Module 4. Sustainability, Diversity and Inclusion

Module 5. The Event Operations and Venue Contracting

Module 6. Marketing for Events: Theory and Practice

Module 7. Pricing and Sales Strategy

Module 8. Safety and Data Security in Events

Module 9. Event Industry Current and Future Trends

Module 10. Case study: Clarion Hotel Helsinki