Service Design
Join this course if you wish to learn how to design service concepts, processes, and systems in a manner that enables the value-in-use.
Course overview
The course examines how design can transform the experience and value of services, making them compelling to users, as well as attractive and profitable for the organizations that deliver them. It educates students in customer-centric design thinking and in the very latest techniques and tools of Service Design. Students learn how to design service processes in order to create servicescapes that enhance the overall guest experience. The participants are expected to watch all the video content of the course instructors under each module, read the coursebook and then take the quiz. The quiz can be taken 3 times and we recommend that participants watch the videos and read the course book until they feel they master the topic.
Course objectives
Upon successful completion of this course, participants will be familiar with:
- the Design Thinking methodology and key concepts and models of Service Design and customer-centric product development
- the key practical tools of Service Design
Course outline
The course consists of the following modules with each module having a number of lessons under its umbrella theme:
Module 1. WHAT IS SERVICE DESIGN
Module 2. UNDERSTANDING
Module 3. THINKING
Module 4. GENERATING
Module 5. FILTERING
Module 6. PROTOTYPING
Module 7. REALIZING
Seuraavat toteutukset
Kohderyhmä
Everyone interested in developing their essential skills and techniques in service design. The course does not require prior knowledge of service design thinking.
Aikataulu
The course is carried out according to the participant's own schedule. Estimated total study time is 135 h.
Please note, that the course includes:
- 27 videos
- over 3,5 h of video material
- coursebook: Practical Access to Service Design
- 1 quiz
Kouluttaja
Dr. Teemu Moilanen
Dr. Teemu Moilanen is the Head of R&D. Dr. Moilanen is Service Design Master Trainer accredited by Service Design Network (SDN), the world's largest community of Service Designers. He has participated in different roles to 100+ service design projects, ranging from airlines to shopping malls and from hotels to healthcare.
Dr. Mário Passos Ascenção
Dr. Mário Passos Ascenção is a Principal Lecturer. He is a Certified Experience Expert by the Lapland Centre of Expertise for the Experience Industry (now House of Lapland), an Accredited Service Design Master Trainer by the Service Design Network (SDN), and a Certified Facilitator of LEGO® SERIOUS PLAY® method by the Association of Master Trainers. He is also a Certified Hospitality Educator (CHE®) and a Certified Guest Service Professional (CGSP®) by the American Hotel & Lodging Educational Institute.
Kustannukset
550 € (incl. VAT 24 %)
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