Travel and Tourism Business

The course takes the participant to a new level in understanding the business logic and working structure of the global tourism business.

Course overview

This course aims to develop a wide perspective on modern travel and tourism as a multi-form industry and the issues affecting it. The lessons included will explain the central concepts and definitions used in the travel and tourism business. The course will introduce the tourism cluster, which gives an overview of how the travel and tourism industry is connected to other business sectors and service fields.

Also, the course explores motivations why people travel and what is pushing and pulling them in the context of tourism. Furthermore, these studies aim to clarify the importance of sustainable tourism development by pointing out the major impact of tourism activities and operations on the destination level. Understanding the impact of current worldwide trends and issues is vital and will be explained as a part of the tutorials.

The participants are expected to watch all the video content under each module, acquaint themselves with additional materials provided, and then take the quizzes. The quiz can be taken 3 times and we recommend that participants watch the videos and practice until they feel they master the topic.

Course objectives

After completing the course, the participant can:

• examine and has a wide understanding of tourism as a phenomenon from various perspectives
• understand the local and global importance of the travel and tourism industry
• identify critical aspects related to sustainable tourism development
• understand how worldwide trends and issues shape the business

Skills

Upon completion of the course, the participant can:

• explain the complexity of the travel and tourism business
• list and give examples of different sectors of travel and tourism
• assess the impact of tourism from several viewpoints
• apply theories into practice in the tourism field

Course outline

This course consists of 5 tutorials and each one contains a variety of video lessons. The tutorials and lessons are the following:

Tutorial 1. Introduction to travel and tourism

Tutorial 2.  Tourism demand

Tutorial 3. Tourism as a global business

Tutorial 4. Sectors of travel and tourism

Tutorial 5. Sustainable tourism