Facebook and Instagram Marketing

The main aim of the course is to provide students with essential digital/social media marketing theories, knowledge and understanding of Facebook and Instagram, in order to manage a business’s presence in both platforms and acquire and grow an engaged consumer following.

By the end of the course, the student will:

• Understand the importance and advantages in marketing a business on Facebook and Instagram
• Apply marketing theories and techniques that can be developed to gain a following and promote a business on Facebook and Instagram.
• Learn how to create a Facebook Business Suite/Manager account, Facebook business page and Instagram presence as well as gaining an understanding of the benefits of a Facebook Business Suite/Business manager tools.
• Develop basic design skills in order to generate branded and visually appealing content.
• Understand the requirements for and be able to create Facebook & Instagram Ads
• Identify and understand customer targeting & segmentation in Facebook & Instagram advertising - Learn how to reach hundreds, thousands or millions of people on Facebook/Instagram
• Understand Facebook Pixel and Retargeting in Ads. Lean how to add Facebook pixel to a website and review data.
• Improve overall knowledge of social media marketing